SummaryW New York – Union Square reopens with Rockwell Group’s redesign, blending Beaux-Arts heritage with contemporary eleganceLobby features preserved marble, ornate ceiling and a dramatic sculptural staircase, juxtaposed with bold modern elementsGuestrooms and public spaces emphasize contrasts, curated art and immersive designThe newly reimagined W New York – Union Square hotel, designed by Rockwell Group, draws deep inspiration from its home in the historic 1911 Guardian Life building and the vibrant, eclectic spirit of Union Square Park. The renovation breathes new life into the hotel’s public spaces and guestrooms, blending the building’s original Beaux-Arts architectural details with contemporary, high-energy design elements.Central to the transformation is the preservation of the lobby’s grand historic features, such as the original marble flooring and ornate ceiling, which are now juxtaposed against modern installations and a bold, refreshed palette that reflects the area’s history of activism and artistic expression. The centerpiece is a dramatic sculptural staircase, designed as both a functional element and a striking visual anchor. Its sweeping curves and layered materials create a sense of movement, guiding guests seamlessly from the social hub to the upper levels.Guest rooms and suites have been redefined with a focus on comfort and modern luxury, while maintaining a connection to the building’s architectural character. Rockwell Group introduced custom furnishings, rich textiles and curated artwork that echo Union Square’s artistic spirit. The design emphasizes contrasts - soft upholstered surfaces against exposed structural elements - mirroring the city’s blend of history and innovation. Bathrooms feature contemporary finishes and clean lines, while the overall layout prioritizes openness and natural light, ensuring that each space feels both intimate and expansive.The public areas extend this narrative, with the hotel’s restaurant and bar designed as immersive environments that encourage gathering and creativity. Inspired by Union Square’s role as a meeting place for artists, activists and entrepreneurs, the interiors incorporate bold color accents, flexible seating arrangements, and statement pieces that double as functional art. The renovation positions W New York – Union Square as a renewed cultural landmark, offering guests an experience that is rooted in the city’s past yet fully attuned to its present, embodying the hotel’s ethos of blending heritage with avant-garde design.W New York Union Square201 Park Ave S, New York,NY 10003, United StatesClick here to view full gallery at Hypebeast