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    PlaqueBoyMax sits down for the latest episode of Boardroom Talks to talk about how streaming changed the music industry, why artists like Drake are embracing livestream rollouts, and how he accidentally built one of the most influential music discovery platforms online. Max opens up about growing up in West Orange, New Jersey, starting YouTube in middle school, and turning “In The Booth” into a cultural phenomenon that gives fans a live look inside the music-making process. He explains why streaming creates stronger fan communities than traditional music marketing, why labels still haven’t cracked the formula, and how artists can use content to build real audiences. The conversation also dives into Kai Cenat, Kanye West, J. Cole, Kendrick Lamar, Yeat, Uzi, live performance, songwriting, and why the future of rap may belong to creators who know how to entertain beyond just making songs. Topics Include: - PlaqueBoyMax’s rise from YouTube to music tastemaker - How “In The Booth” started - Drake’s streaming strategy and music rollouts - Why labels struggle with streaming culture - The future of rap promotion - Kai Cenat and creator-driven entertainment - Writing music and collaborating with artists - Favorite rappers of all time - Why streaming builds stronger fan communities #PlaqueBoyMax #Drake #KaiCenat #HipHop #Streaming #Rap #MusicIndustry #Boardroom #KanyeWest #Jcole Like what you see? Subscribe - http://bit.ly/3aTKcuz Follow Boardroom on Apple News - https://bit.ly/2VjRZfR Like what you see? Subscribe - http://bit.ly/3aTKcuz Visit Boardroom's website: https://boardroom.tv/ Follow Boardroom on Facebook: https://www.facebook.com/TheBoardroom Follow Boardroom on Twitter: https://twitter.com/boardroom Follow Boardroom on Instagram: https://www.instagram.com/boardroom/ Follow Boardroom on LinkedIn: www.linkedin.com/company/boardroom1
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