Twenty35 Agency Expands Its Film Festival Hospitality Platform

Cinema Center wrapped its 2026 Tribeca programming in New York with a run of premiere celebrations, cast gatherings, and industry-driven hospitality experiences that brought filmmakers, talent, executives, media, creators, and cultural tastemakers into the same room during one of independent film’s most visible festival moments.

Produced by Twenty35 Agency, the 2026 Cinema Center Tribeca program marked another expansion for the growing entertainment hospitality platform. After previous activations at Sundance and SXSW, Cinema Center returned to New York with a larger footprint across two Flatiron District venues: Out of The Ordinary and The Amber Room.

Across multiple evenings, the program blended film celebration with curated networking, offering an environment where independent storytelling, brand partnership and entertainment culture intersected organically.

Spotlighting Independent Film During Tribeca Season

The 2026 slate centered on five independent features that brought notable casts and creative teams into the Cinema Center orbit.

The featured films included Next Life, starring Emilia Clarke and Edgar Ramírez; The Accompanist, starring Susan Sarandon, Everly Carganilla, Zach Woods and Aubrey Plaza; The Leader, starring Tim Blake Nelson, Simon Rex, Vera Farmiga and Jim Parsons; Rain Reign, starring Paul Rudd, Gretchen Mol, Jeremy Sisto and Felice Kakaletris; and That Friend, starring Billie Lourd, Harvey Guillén, Josh Brener and Miles Gutierrez-Riley.

The events gave each project a celebratory platform beyond the screening room, creating space for cast members, filmmakers, media and industry professionals to connect around the energy of independent cinema. In a festival environment often defined by discovery and momentum, Cinema Center positioned itself as both a hospitality destination and an industry gathering point.

Elevated Brand Partnerships Add to the Experience

The 2026 program also leaned into elevated guest experiences through partnerships with Hendrick’s Gin, Kiehl’s, Peroni Nastro Azzurro and Tasty Creations Catering.

As the official spirits partner, Hendrick’s Gin presented a curated cocktail menu featuring signature serves including the Hendrick’s Negroni, Hendrick’s Spritz and the new Another Hendrick’s Gin & Tonic, crafted with the brand’s latest expression infused with orange blossom and cacao.

Peroni Nastro Azzurro served as the featured premium beer partner, offering guests its Italian lager and contributing to the sophisticated, European-inspired atmosphere across both Flatiron venues.

Kiehl’s brought a lifestyle and skincare component to the experience through an exclusive Beauty Bar, where guests received luxury skincare gifting that included the brand’s Ultra Facial Cream and Better Screen UV Serum SPF 50+ Facial Sunscreen with Collagen Peptide.

Culinary partner Tasty Creations Catering rounded out the hospitality program with a rotating selection of elevated canapés and premium food offerings throughout the festival run.

Championing Independent Storytelling

For Twenty35 Agency and Cinema Center Executive Producer David Manning, the Tribeca program reinforced the platform’s broader mission: to create meaningful touchpoints between film, culture, media and brands while supporting independent storytelling.

“Cinema Center continues to evolve as a platform dedicated to championing independent film while creating memorable hospitality experiences that bring together the entertainment industry’s most influential voices,” said David Manning, Executive Producer of Cinema Center and Owner of Twenty35 Agency. “This year’s Tribeca programming exceeded expectations, and we are grateful to our partners, filmmakers, talent, and guests who helped make the experience so special.”

The completion of Cinema Center Tribeca 2026 adds another milestone to the platform’s expanding presence across major North American film festivals. With Sundance, SXSW and Tribeca activations now forming part of its growing event ecosystem, Cinema Center continues to develop as a destination for celebration, collaboration and industry connection.