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    Scroll any beauty retailer homepage and the hierarchy becomes obvious. “Clean”, “polished”, “effortless” looks are promoted as everyday appropriate. Bolder makeup becomes “creative”, “dramatic” or “editorial”. The language matters. Makeup artist Alicia Wainwright explains, “On deeper skin, bold colour is treated like personality. On lighter skin, it’s treated like fashion.” The same burgundy lip that […] The post Soft Glam Is Just Code for “Less Black” lol first appeared on Pride Magazine.
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