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    Sarah Andelman Curates Launches Winter-Themed Starbucks Collaborations

    23 hours ago

    SummaryCurated by Colette founder Sarah Andelman, "The House of Coffee" is a new creative platform that treats the Starbucks brand like a fashion house, focusing on collectible high-end collaborations rather than just beverage consumptionThe inaugural winter collection features technical ski gear from Nordica, recycled rainwear from K-Way, and luxury pet puffers from Poldo Dog Couture, all decorated with exclusive character art by illustrator Lucas ZanottoLaunching during Milan Fashion Week, the six-week activation will culminate in "The Apron Project," a charitable collaboration featuring custom designs from fashion icons including Plan C’s Carolina Castiglioni and Vogue Italia’s Francesca RagazziStarbucks is officially crossing over into the world of high fashion and technical lifestyle with the launch of "The House of Coffee." Unveiled at the Starbucks Reserve Roastery during Milan Fashion Week, this ambitious project recontextualizes coffee as a cultural ritual. Curated by Sarah Andelman, the visionary behind the iconic concept store Colette, the initiative treats the brand with the reverence of a luxury label. As Esther van Onselen, VP of Brand and Customer Experience, explains, the project "approaches the brand the way a fashion house would — where what we create can be worn, collected, displayed, not just consumed."For its inaugural winter drop, Starbucks partnered with three distinct labels -- outerwear giant K-Way, ski specialist Nordica, and luxury pet brand Poldo Dog Couture. The collection features whimsical, big-eyed character illustrations by artist Lucas Zanotto, splashed across recycled nylon rain jackets (€140 EUR), professional-grade Spitfire TI FDT skis (€600 EUR), and green pet puffers (€250 EUR). Andelman notes the goal was to "bring a little cup of happiness" through limited-edition items that serve as "real collectors' items." Andelman added, "I love the Starbucks Reserve Roastery [concept, which] I knew from Tokyo, and I’ve been going to the one in Milano previously so I was immediately interested in bringing a special activation in this fabulous location, which already incarnates Starbucks’ savoir-faire. Milan is where this all started for us. Over 50 years ago, Starbucks’ founder Howard Schultz walked into an Italian espresso bar and saw something that didn’t exist in America: the coffeehouse as a daily ritual, a social anchor, a place where people lingered and connected. That experience shaped what Starbucks would become. So, when we asked ourselves where to create something new that speaks meaningfully to culture today, the choice was clear: go back to the city that inspired us in the first place."The choice of Milan as the launchpad is both strategic and sentimental, returning to the city that originally inspired Howard Schultz’s vision of the coffeehouse as a "social anchor." Looking ahead, the six-week activation will transition into "The Apron Project" in late February, featuring custom designs by fashion heavyweights like Plan C’s Carolina Castiglioni and Vogue Italia’s Francesca Ragazzi to benefit various charities.Click here to view full gallery at Hypebeast
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