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    LeBron James reps HBCUs with Florida A&M inspired Nikes

    8 hours ago

    During the Lakers’ blowout victory over the Brooklyn Nets, LeBron James elected to rep HBCUs. James wore a Florida A&M-branded LeBron 23 player edition, a nod to the institution he’s partnered with over the past few years. In 2021, James and Nike forged a six-year partnership with the institution, and it was the first university to have a partnership with James and Nike apparel line. The move was also significant as it happened on the heels of Florida A&M’s move from the MEAC to the SWAC. Per reporting by HBCU Gameday at the time, the Rattlers’ connection with James happened after Florida A&M was The post LeBron James reps HBCUs with Florida A&M inspired Nikes appeared first on HBCU News.
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