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    A Surreal Thesis on Style: Dina Ayada Fronts Salomon’s XT-Whisper Campaign

    8 hours ago

    Name: Salomon XT-WhisperColorway: "Vanilla Ice/FTW Silver/Persian Jewel," "Almond Milk/FTW Silver/Lava Falls" and "Castlerock/FTW Silver/Spellbound"SKU: TBCMSRP: TBCRelease Date: February 4Salomon’s latest visual narrative for the XT-Whisper features a campaign fronted by Belgian-Moroccan musician Dina Ayada. Set against the backdrop of the surreal "Whisper University," the story tracks Ayada’s transition from a reflective waiting room to a performance-heavy lecture hall, where she presents a creative "thesis" through movement and sound.The campaign is anchored by an original track from the artist, reinforcing the silhouette’s identity as a tool for those whose personalities "echo" even when their style "whispers". For Ayada - who famously left law school to pursue a viral music career - the partnership highlights a shared belief in pushing limits and showing up as one’s authentic self.The sneaker itself is a modern extension of Salomon’s celebrated XT lineage, merging heritage running performance with a focus on artisanal craftsmanship. While the XT-Whisper respects its functional athletic roots, the new campaign positions it as a staple for a generation that embraces individuality and resists traditional constraints. The silhouette officially returned to the archives in late 2024 and this latest campaign previews three electrifying renditions: "Vanilla Ice/FTW Silver/Persian Jewel," "Almond Milk/FTW Silver/Lava Falls" and "Castlerock/FTW Silver/Spellbound." The new XT-Whisper kicks are scheduled for release on February 4, 2026, through Salomon’s website, boutiques and select global retailers. View this post on Instagram A post shared by Salomon Sportstyle (@salomonsportstyle)Click here to view full gallery at Hypebeast
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