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    Full Swing, a sports tech platform backed by Tiger Woods, has been acquired by Versant Media Group, Inc. Under the acquisition, Versant will take full ownership of Bruin Capital and a group of minority investors for around $530 million in cash.

    The sports technology company, with patented hardware and an integration platform, is used by competitive athletes, coaches, and commercial venues. “Full Swing is exactly the kind of strategic platform that reflects how we are building Versant: investing in our core markets, extending the reach of our iconic brands and creating new ways to serve passionate audiences,” Mark Lazarus, Chief Executive Officer of Versant, said in a press release.

    “Sports are becoming more interactive, more data-driven and more connected, and Full Swing allows us to build on that momentum. Starting from our strength in golf, we see an opportunity to scale a multi-sports technology platform for athletes, coaches, consumers, and fans.”

    Versant acquiring Full Swing

    Full Swing will be integrated into Versant’s golf business, backed by Golf Channel, GolfNow and GolfPass. The acquisition will also enable Full Swing to create an ecosystem spanning content, commerce, training, venues, and performance data.

    Additionally, Full Swing will add an interactive sports platform to Versant’s portfolio, launching monitors, virtual greens, integrated software, and performance data. Full swing encourages data-driven practice, training, play and entertainment for commercial and professional environments.

    “Full Swing will add a powerful performance layer to Versant, bringing interactive products, precise data and immersive software to players wherever they engage, including at home, on the range, in venues or with coaches,” said Will McIntosh, President, Digital Platforms and Ventures at Versant. 

    Tiger Woods ‘ involvement in Full Swing

    Tiger Woods has been investing in Full Swing since 2015, but the exact amount of his investments over time has not been disclosed. His current stake sits between 1% and 2%, according to a source cited by Front Office Sports. At a 2% share of the $530 million deal, Woods will receive roughly $10.6 million.


    Image: Getty

    The post Versant Lands Tiger Woods-Backed Full Swing in $530M Deal appeared first on POCIT. Telling the stories and thoughts of the underrepresented in tech..

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