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    If you throw events, conferences, or festivals in Atlanta and you're not talking to the Convention and Visitors Bureau, you're leaving free money behind. Troop and Brandon walk through the full blueprint in this clip. It's called the "Heads and Beds" strategy. Cities care about economic impact, and economic impact gets measured in hotel bookings. Prove your event books rooms, and you unlock booking codes, city marketing support, and a budget line most event organizers don't even know exists. This is the move every Atlanta event runner should be making before the next festival cycle. ▶ Full episode: https://youtu.be/YajlEahkYuo ▶ Subscribe: https://youtube.com/@butternomics?sub_confirmation=1 ▶ Follow: @troopbrand #Butternomics #BusinessOfCulture #Troop #HeadsAndBeds #AtlantaEvents #EventStrategy #ConventionAndVisitorsBureau #AtlantaBusiness #FestivalBusiness #EventPlanning
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