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    Troop Brand is building something major in Atlanta events, and Brandon dropped him some free game on the call. The play most organizers miss isn't about ticket sales. It's about hotel rooms. The Atlanta Convention and Visitors Bureau plays a completely different game than your audience does. They care about "heads and beds." Prove your event books rooms, and you unlock booking codes, city support, and capital that nobody at the door even knows exists. If you run conferences, festivals, or events in any city, this conversation pays for itself in five minutes. ▶ Full episode: https://youtu.be/YajlEahkYuo ▶ Subscribe: https://youtube.com/@butternomics?sub_confirmation=1 ▶ Follow: @troopbrand #Butternomics #BusinessOfCulture #Troop #AtlantaEvents #EventPlanning #AtlantaBusiness #HeadsAndBeds #ConventionAndVisitorsBureau #EventStrategy #BlackEntrepreneurs
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