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    Hidden Hypegolfers is a series built around the ones you wouldn’t immediately clock as golfers. However, upon closer look, it all clicks. They may be creatives, athletes, and cultural figures known for something else entirely. They can be an artist, a DJ or a stylist, but whatever lane they dominate, golf quietly lives in their routine. They’re not switching identities but just expanding them, all while bringing the same mindset, style, and discipline from their craft onto the course. Golf becomes another layer of their lifestyle and it's where performance, personal expression, and culture intersect. With Oakley also in focus, the brand highlights this crossover of sport and style as the connective thread across every facet of these creatives’ multi-hyphenate world.Sebastian Robles doesn’t look like your typical golfer, but that’s exactly the point. Scroll through his world and you’ll catch cycling kits dialed to perfection, early morning workouts, and unfiltered moments from his podcast La Plática. Golf, though, lives somewhere in between it all. Not as a prime focus, but as a habit. “If you invite me to play golf, don’t invite me if it’s not before 8am,” he says. “I need to start super early, I still want to take advantage of my whole day.”That rhythm says everything. Robles isn’t chasing the image of a golfer but he’s folding it into a lifestyle that’s already moving. Up before sunrise, on the bike by six, squeezing in a lift before most people have checked their phones, his days are built on momentum. “I feel like I’m in my prime and I’m addicted to working out right now,” he admits. And somewhere between the climb and the cooldown, golf becomes less of a detour and more of a natural extension.Like most things he picks up, it started casually. A friend dragged him to the range a few years back, and that was enough. “There’s something about holding a club and hitting a ball as hard as you can,” he says. “For every 10 shots, three of them I’ll fall in love with, and that’s all it takes for me to just keep playing.” He’s not gung-ho about becoming a golf master, or at least not yet. He’s really in it for the chase, the feeling that the next swing might be the one.What makes Robles a Hidden Hypegolfer isn’t just that he plays but how seamlessly it mirrors everything else in his life. The same discipline he brings to cycling reflects the same attention to detail in how he trains, even the same mindset. “The golf game is more kind of like a mental thing, just being hyper focused,” he explains. “But at the same time I’m more relaxed, and the more relaxed I am when I swing that club, the better I’ll hit it.” He knows it’s a type of controlled chaos and there’s focus without tension, structure without rigidity.Then there’s Los Angeles, where golf feels less like tradition and more like culture in motion. Robles doesn’t hesitate when describing it. “It’s super relaxed here and the fashion behind golf is incredible,” he says. For him, what you wear is part of the experience. Not in a performative way, but as an extension of identity. Baggy fits, bright pieces, a little bit of experimentation with the same energy he brings off the course, just translated into a different setting.That crossover is where things start to click. Golf becomes another canvas. “I’m excited to not just play golf, but to wear the fits and to show people that look how cool it is to golf,” he says. It’s a sentiment that quietly aligns with brands like Oakley, which slip into his routine the same way golf does for the functional, style-forward, and built for movement without overthinking it aspect. You see it in the details: the sunglasses, the way he thinks about lenses, the fact that performance and aesthetics don’t feel like separate conversations.Still, at its core, golf is about something simpler for Robles. “I love going out to the golf course and just inviting my buddies,” he says. “That’s the number one reason that I golf. To hang out and to laugh and talk about things we wouldn’t really talk about outside of the course.” Essentially, it’s not so much about the scorecard but more about the space golf creates, even if four hours away from everything else, walking, talking, resetting.In a life that moves fast for someone like Robles who spins the wheels of content, fitness, storytelling, and everything stacked on top of each other, golf slows things down just enough. That’s what makes him stick with the game. Not because it defines him, but just because it fits.Head to Oakley.com to learn more about the products you can take from your daily routine to the course.

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