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    New York–based Latino designer Willy Chavarria is the latest creative to join Zara’s ever-expanding collaborative roster, delivering a collection rooted in culture, identity, and cinematic nostalgia. Following the buzz around John Galliano’s recent two-year link-up with the fast-fashion giant, Zara continues to widen its global lens — this time diving deep into the heightened emotion and dramatic visual language of classic Mexican telenovelas, set against the backdrop of retro Mexico City."I had a fantasy of a mansion in Mexico City, where a family with many dramatic issues lived. I was looking at American television drama series from the 1980s like "Dallas" and "Dynasty", mixed with the Mexican telenovelas I grew up watching with my grandmother," the designer tells Hypebeast. A world where melodrama meets memory and exaggerated storytelling translates into bold, expressive design becomes the foundation of Chavarria's collection with Zara."We started this collection with the overall energy and concept of the campaign in mind: glamour and drama." Titled “VATÍSIMO,” the campaign delivers pure “beauty, drama, humor,” Chavarria expands. "The campaign is inspired by the Mexican telenovelas my team and I watched growing up, and we designed for the characters, which is how we approach any design across mainline and collaborations."Click here to view full gallery at Hypebeast
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