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    DC Cobbin has a rule: never take the first answer. Most people are intellectually lazy. They ask one question, get a surface response, and stop. The discipline is to ask "why" six times. By the sixth, you've cracked through the script and reached the truth. It works in negotiations, brand pitches, hiring, marketing, parenting, every room. Brandon tests it on himself in this clip. The results are uncomfortable in the best way. ▶ Full episode: https://youtu.be/7_H7sbVHX-M ▶ Subscribe: https://youtube.com/@butternomics?sub_confirmation=1 ▶ Follow: @dccobbin #Butternomics #BusinessOfCulture #DCCobbin #CriticalThinking #BusinessStrategy #AskBetterQuestions #BrandStrategy #LeadershipSkills #CommunicationSkills #BlackEntrepreneurs
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