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    Shaquille O’Neal is more than a basketball legend; he’s built one of the most powerful athlete business empires in the world. In this Boardroom Cover Story, Shaq sits down with Rich Kleiman alongside Authentic Brands Group founder and executive chairman Jamie Salter to discuss the mindset behind building a legacy that lasts forever. Shaq opens up about his transition from NBA superstar to entrepreneur, the lessons he learned from Magic Johnson, his partnership with Salter, and why he’s focused on creating businesses that extend far beyond basketball. The two discuss the acquisition and revival of Reebok, Shaq’s vision for the future of the iconic brand, his role as president of Reebok, investing in women’s basketball through Angel Reese, launching the DUNKMAN League, and why the best partnerships are built on trust, honesty, and a shared drive to win. From learning business after entering the NBA to building one of the most recognizable names in sports and entertainment, Shaq explains why he’s still only in the “second inning” of his career. Topics include: 00:59 — Shaq & Jamie Salter Talk Building a Legacy Beyond Basketball 01:20 — Jamie Salter’s Vision Behind Authentic Brands Group 02:45 — Shaq’s Transition From NBA Superstar to Entrepreneur 07:03 — How Shaq Became Authentic Brands’ First Athlete Partner 11:21 — Why Shaq Wanted to Bring Reebok Back 12:42 — Shaq’s Plan to Make Reebok a Sports Powerhouse Again 16:20 — How Shaq Helped Elevate Women’s Basketball & Angel Reese 19:34 — Shaq Launches Dunkman: The Future of Competitive Dunking 24:34 — Jamie Salter on Finding the Next Shaq, LeBron & Iconic Partners 28:12 — Shaq’s Legacy: Why He’s Still Just Getting Started 28:50 — Shaq & Jamie Salter on Their Unmatched Business Partnership #Shaq #ShaquilleONeal #Business #Reebok #NBA #Entrepreneur Like what you see? Subscribe - http://bit.ly/3aTKcuz Follow Boardroom on Apple News - https://bit.ly/2VjRZfR Like what you see? Subscribe - http://bit.ly/3aTKcuz Visit Boardroom's website: https://boardroom.tv/ Follow Boardroom on Facebook: https://www.facebook.com/TheBoardroom Follow Boardroom on Twitter: https://twitter.com/boardroom Follow Boardroom on Instagram: https://www.instagram.com/boardroom/ Follow Boardroom on LinkedIn: www.linkedin.com/company/boardroom1
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