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    SummaryJaeger‑LeCoultre appoints SEVENTEEN’s JOSHUA as its newest Friend of the HousePartnership unveiled through The Hour Before, reflecting shared values of artistry and precisionJOSHUA appeared at Watches and Wonders Geneva 2026, reinforcing his connection to the MaisonJaeger‑LeCoultre (JLC) has officially announced JOSHUA, from the acclaimed K‑pop group SEVENTEEN, as its newest Friend of the House. The news comes as little surprise to many, given JOSHUA’s reputation as a genuine admirer and collector of JLC timepieces. Fans will recall his surprise appearance at the brand’s booth during this year’s Watches and Wonders Geneva, a moment that underscored his natural connection to the Maison.Unveiled through The Hour Before, JLC's intimate interview series, the partnership highlights shared values of discipline, artistry, and quiet excellence — aligning JOSHUA’s journey as a performer with the Maison’s philosophy of precision and craft. Known for his calm presence and understated elegance, JOSHUA embodies the Maison's ethos of refinement through balance and sincerity, making him a fitting addition to the brand’s circle of cultural collaborators.

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