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    Join us for an inspiring and intimate fireside chat exploring the power of creative architecture in shaping global artist brands. In this special Martell x Afrobeats session, brand strategist and creative director Ronami Ogulu—known for her pivotal work in building the international footprint of Afrobeats talent—shares insights into the strategies, structures, and storytelling required to take an artist from local acclaim to global cultural influence. From identity development and cross-market positioning to visual branding, innovation, and long-term narrative building, this conversation offers a rare look into the behind-the-scenes blueprint of world-class artist branding. Attendees will walk away with actionable lessons, fresh perspectives, and a deeper understanding of how creativity and strategy intersect to elevate African music and culture on the world stage. Whether you're a creative, brand builder, music professional, or Afrobeats enthusiast, this session promises rich insights and a celebration of vision, authenticity, and global excellence.
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