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    SummaryLane Crawford, Asia’s leading luxury retailer, has announced an expanded partnership with SKIMS to open the brand's very first physical store in ChinaThe highly anticipated flagship will be located at Hong Kong's Times Square and is slated to open its doors in November 2026Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is renowned for its highly innovative, solutions-oriented shapewear, underwear, and loungewear that caters to all body typesLane Crawford has officially announced a groundbreaking expansion of its ongoing partnership with SKIMS, bringing the globally beloved brand to Hong Kong in a major way. Set to open this November at the iconic Times Square shopping destination, the highly anticipated launch will mark the very first physical SKIMS store in China, cementing a massive regional milestone for the billion-dollar shapewear empire.Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS rapidly disrupted the fashion industry by operating as a strictly solutions-oriented brand. Renowned for setting new standards in inclusivity, comfort, and fabric technology, the label delivers next-generation essentials designed to provide solutions for everybody. From technically constructed shapewear that seamlessly enhances curves to proprietary underwear fabrics engineered to stretch to twice their original size, SKIMS has built a devoted following based on consistent, wearer-first innovation.For Kardashian, establishing a dedicated physical footprint in the city was an obvious and exciting next step for the brand's global expansion. "Hong Kong has such an incredible energy, style perspective, and influence on fashion globally," Kardashian shared in a statement. "Opening a flagship store in this city allows customers to experience the quality, fit, and innovation behind every SKIMS piece in a more personal way. I’m excited to bring the brand to life in these dynamic fashion capitals."Jens Grede echoed this sentiment, emphasizing the strategic importance of brick-and-mortar experiences as the brand aggressively scales its Asian presence. "Physical retail continues to play an important role in how customers engage with the SKIMS brand," Grede noted. "Hong Kong is among the world’s most influential fashion markets in the world, and our partnership with Lane Crawford positions us strongly as we grow our presence across Asia."As SKIMS continues its transition from a digital-first powerhouse to a global physical retail dominator, this new Hong Kong location will finally give local fans the opportunity to shop the coveted collections in a curated, tactile environment. Shoppers looking to upgrade their everyday essentials should keep their eyes peeled as Lane Crawford and SKIMS prepare to reveal the official November opening dates and specific store details in the near future.

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