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    The evolution of beauty in hip hop culture is much deeper than what you see on the surface. In this episode, Sway is joined by two industry powerhouses, Ashunta Sheriff Kendricks and Thembisa S. Mshaka, to discuss the intersection of innovation, entrepreneurship, and health within the beauty space. From reclaiming the origins of global trends to exposing the toxic ingredients often found in products marketed to Black women, this conversation is a must-watch for anyone passionate about culture and wellness. Ashunta and Thembisa share the inspiration behind their latest exhibition, Hip Hop Beauty, which celebrates the iconic looks born from the creativity of Black women. They break down how trends like the ombre lip, winged liner, and glass skin were originally born out of necessity before being co-opted and rebranded by the mainstream. The discussion also dives into the serious health risks posed by endocrine-disrupting chemicals in cosmetics and why supporting clean, Black-owned brands like Ashunta Sheriff Beauty and Billy Talk is essential for the community. Beyond products, the guests highlight the importance of preserving history through photography. They discuss their mission to help Black photographers get the recognition and financial support they deserve by encouraging fans to become collectors of hip hop art. Whether you are interested in the business of beauty or the history of the culture, there is something in this interview for you. Chapters 0:00 Intro and Welcoming the Legends 2:10 Reclaiming Beauty Trends and the Cloud Bob 4:45 The Dangers of Toxic Beauty Ingredients 7:20 Sway and the History of On-Camera Grooming 9:30 Details on the Hip Hop Beauty Exhibition 11:50 Supporting Black Photographers and Art 13:45 Put Your Dreams First Book and Closing Make sure to subscribe and hit the notification bell so you never miss an interview. Let us know your favorite hip hop beauty look in the comments below. #HipHopBeauty #CleanBeauty #BlackExcellence #SwayInTheMorning #BeautyInnovation Subscribe Here! http://bit.ly/SubscribeSU Watch the Best of Sway In The Morning! http://bit.ly/BestOfSITM Check out More From Sway’s Universe http://swaysuniverse.com http://twitter.com/swaysuniverse http://instagram.com/swaysuniverse http://facebook.com/swaysuniverse #SwaysUniverse #SwayInTheMorning #SiriusXM #Shade45 About SWAY’s UNIVERSE Exclusive interviews from Sway Calloway and the Sway In The Morning/ SwaysUniverse.com team with some of today's biggest celebrities, like Kevin Hart, Kanye West, Eminem, Usher, Jessica Alba, Steve Aoki, Torey Lanez, Julia Stiles and so much more. Is Your Makeup Toxic? Ashante Sheriff on Clean Beauty | SWAY’S UNIVERSE https://youtu.be/d376sLq6D_o Sway’s Universe https://www.youtube.com/UCuS96jkLKpTaGB_OWnwZV_A
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