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    Howard University’s appearance against Michigan in the 2026 NCAA Men’s Basketball Tournament made history for HBCU athletics. It also contributed to record March Madness viewership. CBS Sports and TNT Sports announced that the first day of the 2026 NCAA Tournament was the most-watched opening day in history. The telecast averaged 9.8 million viewers across CBS, TNT, TBS, and truTV. This is a 6% increase over last year’s 9.1 million viewers. “The primetime window, led by Michigan-Howard and VCU-North Carolina, averaged 12.5 million viewers — the most-watched First Round window in NCAA Tournament History.” National interest surged as Howard entered the The post Howard’s Historic Run Fueled Record NCAA Tournament First Round Viewership appeared first on HBCU News.
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