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    Fat Joe and Jadakiss interview the founders of Ghana-based cultural movement and streetwear label Free The Youth to discuss their landmark collaboration with Jordan Brand. Originating from the hip-hop hub of Tema, Ghana, Free The Youth was created to empower Black creatives, elevate African fashion globally, and reshape the narrative surrounding African streetwear. The team showcases their new Jordan Brand sneaker and break down the deep cultural, musical, and fashion ties between Africa and American hip-hop culture while celebrating Free The Youth’s upcoming NYC pop-up release, community NGO work, and future Jordan Brand projects. All lines provided by @hardrockbet Follow Joe and Jada on social media: https://www.instagram.com/joeandjada https://www.tiktok.com/@joeandjada?lang=en https://www.facebook.com/JoeAndJada https://www.x.com/JoeAndJada Subscribe to Fat Joe and Jadakiss on YouTube: Fat Joe: https://www.youtube.com/channel/UCdq3IqQwiWQfjdjwxTLO-qQ Jadakiss: https://www.youtube.com/channel/UCLB97I4RY2RigxjSF6b9DkQ
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