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    Maison Francis Kurkdjian has released a new documentary tracing the creation of “The alchemy of senses” – an artistic installation based on the house’s famous Baccarat Rouge 540 fragrance. The ICON(S) documentary comes off the initial reveal of the masterpiece at the luxury house’s Perfume, Sculpture of the invisible olfactory exhibition in Palais de Tokyo in Paris last year. Among the light sculptures, abstract paintings and bubble-filled rooms, the multi-sensory sculpture installation was presented, capturing the essence of the iconic scent.In the visuals, Maison Francis Kurkdjian follows its trailblazing makers – including three Michelin-starred chef Anne-Sophie Pic, composer David Chalmin, pianists Katia and Marielle Labèque, kinetic sculptor Elias Crespin and stage director Cyril Teste – as they reimagine the woody and floral notes of perfume through their practices in music, food and art. Engaging in an artistic conversation, the creatives are captured connecting the various sights, sounds and styles of their experimentation to build the installation. As seen in the aforementioned exhibition, the final result is an iridescent glass sculpture which comes with a edible version of the perfume in the center and its own dedicated soundtrack. The glowing design shows how the Baccarat Rouge 540 is not just a fragrance, but an enduring source of inspiration.Hypebeast headed to the premiere of the documentary, hosted at the Museum of Modern Art in New York. Find out what went down by watching the video below. View this post on InstagramA post shared by Hypebae (@hypebae) You can now watch ICON(S) Maison Francis Kurkdjian - The alchemy of senses on Amazon Prime, or check out the trailer in the gallery above.

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